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Behavioral experiments

Behavioral experiments can help practitioners to move beyond traditional interventions based on pure economic mindset and implement innovative policy solutions.

Behavioral Science can provide policymakers with the structured analytical framework to experiment and assess the effectiveness of policy options. This methodology is critical to applying evidence-based policy-making.

Based on the growing idea that psychological, social, cognitive and emotional factors can drive individual decisions, we set up to use behavioral experimentations as a cost-effective methodology to test the impact of the policy interventions. Through small, subtle changes — or nudges — human behavior can be changed in huge ways: from reducing water to increase healthy eating. To encourage a particular behavior individuals receive enhanced information about the choice they need to make —installation of rooftop PVs— and the possible consequences of their decisions.

Through a process of collaboration between ourselves and government partners, we’ve identified several key challenges that would benefit from behavioural methodology:

  • How can we accelerate the installation of solar technologies in rural areas by harnessing the psychology of decision makers?
  • Can we increase the breast cancer screening take-up rate by sending tailored reminders to women?
  • Is it possible to motivate doctors to use more IT (mainly computers) in hospitals?
  • How can we encourage the Armenian population to consume more organic products?